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Consumers Slowly Take Control of the Wheel in Healthcare

Today in healthcare, patients are transitioning to become more informed, empowered and financially invested in their health and well-being. Technology has created a savvier patient by supplying them with more information about their care. Additionally, providers and policymakers are faced with rising costs, lower reimbursement and increasing demand as the U.S. healthcare system transitions from a volume-based to a value-based system.

Working in the healthcare environment at MiraMed, it has been interesting to witness the major shifts that have occurred over the past 30 years. I have seen dramatic changes to patient engagement and the efforts to satisfy patients by providers. Key stakeholders are making sure that innovative products and services deliver maximum value to patients and the healthcare systems. These efforts are now aligning value, access to treatment and potential cost savings to the healthcare system, allowing financial and medical advancement to be realized.

Our clients are reimagining patient engagement strategies to address changing expectations and behaviors of the consumers they serve. The healthcare landscape has evolved and so have its patients. I have seen how regulatory changes and customers’ expectations in mainstream industries impact the desires and preferences of today’s healthcare consumers. Healthcare consumers are now in the driver’s seat unlike any other time in our healthcare system’s history.

Today, not only is the trend toward value being driven by regulatory policy and payment reform, but also by patients and caregivers demanding greater customer service, convenience and reduced costs. Our goal at MiraMed is to stay on top of the most important issues in healthcare. To that end, we are proud to offer you a diverse set of articles in this quarter’s edition of Focus.

The juncture between rising healthcare consumerism and a growing customer-centric and retail-orientation in the healthcare and life sciences industry presents challenges and opportunities to effectively harness and mobilize engagement for providers, health plans, life sciences companies, employers and government.

With Focus, we bring together some of healthcare’s most intriguing thought leaders who share their perspectives about our industry. We have three new authors who offer their musings for our spring edition. The first, Kathryn Hickner is an attorney from Kohrman Jackson & Krantz LLP, in Cleveland, OH. Her article HIPAA Business Associate Agreements: Why These Contracts Matter delves into the ins and outs of HIPAA agreements. Frank Carsonie, the Chair, Health Care & Life Sciences Practice Group and Nathan Sargent, an Associate in the Health Care & Life Sciences Practice Group, both at Benesch, Friedlander, Coplan & Aronoff LLP, Cleveland, OH wrote an interesting article; Conflicts and Kickbacks: Risks for Hospital-Based Physician Groups discussing the financial risks for providers. Howard Green, MD from Dermatology Associates PA, Palm Beach, FL submitted an intriguing article titled Will Population Value Data Destroy the Healthcare Industries? where he explores how population health is affecting the industry today.

I’m appreciative of our group of returning authors who have contributed articles that highlight important areas of our industry. We are proud to have a platform where our authors can share subjects that are interesting and relevant. They are:

  • Automated Patient Surveys: An Underused Resource for Fighting Hospital Readmissions, by Allison Hart, Vice President of Marketing, TeleVox Solutions, West Corporation; 
  • Is Tax-Exemption Necessary? Enlightened Health Systems Should Consider the Unthinkable, by Dave Johnson, CEO and Founder of 4sight Health.

I hope you enjoy reading this edition of Focus and I encourage you to sign up for our weekly eAlerts and MiraMed’s Learning Institute webinars. As always, please let me know if you have any questions or comments. I wish you the best of luck as we head towards the second quarter of 2018.

Best wishes to all,

Tony Mira
CEO and Founder


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